ATL Live was a more casual and playful brand, focusing more on trends, local businesses, life segments, and guest appearances. The team brought incredible energy to the morning every day and I wanted their sets to match that energy.

Explore my work.

Set Design

Seeing the Impact

Community is a key value for ANF and their associated brands and franchises. ATL Live’s focus on local business gave economic boosts. Many events saw increased engagement and even requested to reappear on the segment.

Boosting local business

The business purpose of adding a lifestyle segment to the morning broadcasts was to help draw sales in. As the brand grew and continued to succeed, sales increased by 30-40% (when I left in March 2025 vs. when the brand launched in March 2023).

Money maker

The brand’s involvement in local businesses, fundraisers, charities, and promotions saw increased opportunities to collaborate not just locally, but on more public scale. They were able to grow to feature global celebrities and artists and feature brands like Disney and Dollywood. These collaborations built up the show’s reputation as a reliable source of engagement.

Community network

“Customers like to feel special and Taylor’s custom graphics on set were like the cherry on top.”

-Kelly Corder, Executive Producer at ATL Live

“Taylor was always so in-sync with our visions—she really brought our sets to life. She never said that a request was unattainable and what she made always exceeded our expectations.”

-Ashley Tillery, Senior Content Producer at ATL Live